Data Story
We wanted to design an app that would display information that is relevant to people wanting to start a small business. The app is meant to be used as the first step in researching the area and market before you start. Therefore the information is presented in a simple and clear way so users can quickly get an idea of where to start.
The information shown to them is the amount of a certain business type in a specific area, how this compares with the number of other types of business and the success rate of this type of business based on past small businesses.
The user simply enters their desired business industry and location and the app will use real time data analytics to visualize and assess the quality of their decision.
We used four data sets to achieve our goals:
Past NEIS recipients summary data - when the user enters there desired industry and location the app will compare the selection to similar businesses success rate and show the user a suitability value for their decision.
Business establishments data - Contains information of the number of business in a certain area in each industry. We use this data to visually show the user where certain types of businesses are clustered. The user can then make a decision on where they want to open their business.
CLUE small area data - The region of Melbourne we are focusing on is broken down into 13 small areas and over 600 blocks. This data set contains geometry data for the boundaries of these areas. The app uses this to draw a map that the user can then interact with gather more information related to their business idea.
Melbourne landmark data - Contains descriptions and locations of relevant landmarks in Melbourne. The app uses this to provide added information about each small area that may be relevant to someone opening a small business.
