This is an effort to identify problems of low participation in Plastic Free July.
In Plastic Free July, we would like to solve the problems by Plistoplastic Mobile Application.
We hope that the Plistoplastic can help:
- users to try and sustain their eco-lifestyle.
- make eco-lifestyle more convenient by reducing the gap between green businesses, consumers, and policy makers
- increase the ability of organisation to get green customer behavioral data with better data collection system.
- create a bigger community of eco and zero-waste living.,
People are increasingly aware of the problems with plastics and want to ‘do their bit’ but how do we increase engagement in Plastic Free July? Using data and IT-based solutions, how can we increase both geographical update and reach a wider demographic (particularly more men)?