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Our CBD is the heart of a growing region, an asset for our people, and an enabler for people to achieve their goals and succeed. With strong projected growth in residents, jobs, and visitors, the central city offers great opportunities for the region’s future prosperity. But with any growth, comes its challenges. Our transport system is approaching capacity while our roads are getting more congested which will start to undermine the very liveability and culture that is a city's greatest strength. With increasing changes and variables to our surroundings, it becomes more important to know what is happening along your journey so you can plan ahead.
Movely is a simple interactive tool that allows people to visualise the traffic in real time so that users can plan their journey.
We engaged design-thinking principles to create an aesthetic, simple yet powerful tool to comprehend the current traffic situation at a glance. It can be overwhelming for people who aren’t familiar with the area to figure out how much traffic to expect in detail.
The tool caters for the planners and spontaneous people alike, who like to know how congested the roads are right now and whether it’s a good time to explore the city using their usual route or if they need to find another way to reach their destination.
Movely provides a dynamic visualisation of real time traffic with additional customized information. It features a range of options to tailor to your needs, like setting a specific location you want to keep an eye on, available car parks in your region and the number of people walking and cycling in the area near you. All this can be accessed and plugged in through a range of applications that make it convenient to access, from a web browser to your mobile screensaver. With a simplistic design, it keeps key information easy to digest while giving additional awareness to how the transport system will look like if nothing is changed in the year 2043.
Behind the scenes, Movely utilizes data from a range of sources.
Using NZTA’s traffic camera API, we’ve gathered snapshot images of all the different highways across New Zealand in 30 second increments. These images are used to feed through AWS AI Rekognition services that identifies the number of cars on the road for each snapshot. This data count is then used to provide a live visualization of real time traffic.
The Stats NZ Commuter matrix, Census 2013 data and population projections 2043 were used to show a historical view and make future predictions on vehicle use.
City council data was used for the 3D animated buildings and parking meter locations.
Note: Due to the size of the datasets the Application utilises it can take awhile load for first time users.
How might we combine data with modern technologies - such as AI/ML, IoT, Analytics or Natural Language interfaces - to better our public transport services. Outcomes could take the form of new commuter experiences, reduced environmental impact, or helping plan for the future.